Healthcare Community Campaign

A Fortune 500 pharmaceutical company launched “Uniting Caring and Discovery,” an initiative designed to strengthen collaboration with the healthcare community and improve patient outcomes—helping people live healthier, fuller lives.

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I designed the campaign to visually express the connection between compassion and innovation in healthcare. Central to the campaign was a custom wordmark I created, symbolizing the balance between scientific discovery and human care—capturing the company’s mission to unite both in service of better patient lives.

 

CAMPAIGN MATERIALS

• Print and digital advertisements

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CONTRIBUTIONS

• Design

• Art direction