Barings New Tools Campaign

Barings is a global investment firm that helps businesses grow with flexible financing solutions.

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I collaborated on a small, three-person team to design a campaign introducing new digital tools—Teams, Zoom, and OneDrive—to the company’s entire workforce. We created a fun, engaging campaign that showed how these tools could simplify daily tasks and boost productivity across the organization.

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Fun facts: In the motion graphics video, the voice-over artist delivers her best “Oprah” impression at 01:18.

 

CAMPAIGN MATERIALS

• Motion graphics video

• Website

• Digital graphics

• Drink coasters for common spaces

• Direct mail

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CONTRIBUTIONS

• Design

• Creative direction